BP2 - Plenary: Leading in times of crisis

Auditorium

Chair(s)

Michael Ward (Australia)

Introduction

Leaders today find themselves in uncharted territory, never before seen in their lifetimes. The difficulty of leading in disorder comes not just from the nature of the crisis at hand, but also from the challenge of working with organizational models that were built for scale, efficiency and stability.

Often, our training and experiences often constrains us from the creativity we need to improvise in a totally new set of circumstances. Leadership at all levels is under pressure to become more agile, connected and adaptive – both in our thinking and behaviour.

Pharmacists have stepped up to address some of the challenges during the pandemic, but they can be an even more powerful resource in our public health infrastructure. Healthcare should rethink its business model – operations, staffing, reimbursement, and technology – to take advantage of this resource. Doing so could be a win-win for all: the pharmacist profession, payers, providers, and the public.

In this session, we will discuss the lessons-learned from the pandemic:

Where do we go from here to make health care affordable and accessible?

We will comment on innovations in care delivery including increased demand for virtual and home care accelerated by COVID-19, as well as how we can foster a culture of health and well-being by support from pharmacy. A culture where we reach the most vulnerable patients, and fight health inequities – science, education and practice in collaboration. Challenging times, but also exciting and inspiring times!

We will have a briefing on our pandemic preparedness work, visualisations and motivations (we will ensure this follows one of the workshops with Council members on Saturday).

Since we last met, the single most important priority of the global community is to stop the COVID-19 pandemic in its tracks; to halt its rapid transmission and reverse the trend of consequential global distress. We know that this goal is only achievable when everyone, everywhere can access the health technologies they need for COVID-19 detection, prevention, treatment and response. Now more than ever, international cooperation and solidarity are vital to restoring global health security, now and for the future. This means “Pharmacy united in action for a healthier world”

Programme

 

09:00 – 09:15      Introduction by the chair 

09:15 – 09:45

 

Supporting the profession to deliver UHC and the lessons learned during the pandemic 
Ian Bates, University College London, London, United Kingdom

09:45 – 10:15

 

The EPhEU campaign- Medicines to Ukraine working with Pharmacists Without Borders, Cafod and Caritas to organise the initiative
Katarina Fehir Šola, EPhEU, Vienna

10:15 – 10:30   Conclusion by the chair 

Learning Objectives

  1. Lessons-learned from the pandemic: Where do we go from here to make health care affordable and accessible?
  2. Commentary on innovations in care delivery including increased demand for virtual and home care accelerated by COVID-19
  3. Fostering a culture of health and well-being by support from pharmacy
  4. How to reach the most vulnerable patients, and fight health inequities – science, education and practice
Back to top