BP2 - Plenary session: Leading in times of crisis and beyond

Auditorium CAIXA

This session will be streamed live



Assoc.Prof. Michael Ward (Co-chair FIP Programme Committee, Australia)
Dr Lars-Åke Söderlund (Co-chair FIP Programme Committee, Sweden)


Leaders today find themselves in uncharted territory, never before seen in their lifetimes. The difficulty of leading in disorder comes not just from the nature of the crisis at hand, but also from the challenge of working with organisational models that were built for scale, efficiency and stability.
Often, our training and experiences constrain us from the creativity we need to improvise in a totally new set of circumstances. Leadership at all levels is under pressure to become more agile, connected and adaptive both in thinking and behaviour.

Pharmacists have stepped up to address some of the challenges during the pandemic, but they can be an even more powerful resource in our public health infrastructure. Health care should rethink its business model — operations, staffing, reimbursement and technology — to take advantage of this resource. Doing so could be a win-win for all: the pharmacy profession, payers, providers and the public.
Where do we go from here to make health care affordable and accessible?

We will comment on innovations in care delivery, including increased demand for virtual and home care accelerated by COVID-19, as well as how we can foster a culture of health and well-being through support from pharmacy; a culture where we reach the most vulnerable patients and fight health inequities with science, education and practice acting in collaboration. Challenging times, but also exciting and inspiring times!

We will have a briefing on our pandemic preparedness work, visualisations and motivations. Since we last met, the single most important priority of the global community is to stop the COVID-19 pandemic in its tracks; to halt its rapid transmission and reverse the trend of consequential global distress. We know that this goal is only achievable when everyone, everywhere can access the health technologies they need for COVID-19 detection, prevention, treatment and response. Now more than ever, international cooperation and solidarity are vital to restoring global health security, now and for the future.

This means “Pharmacy united in action for a healthier world”


09:00 – 09:05      Introduction by the co-chairs
09:05 – 09:25


Supporting the profession to deliver UHC and the lessons learned during the pandemic 
Prof. Ian Bates, FIP Global Pharmaceutical Observatory, Director of the FIP Education (FIPEd) Workforce Development Hub, Editor-in-Chief of Pharmacy Education Journal, Chair of pharmacy education University College London, UK

09:25 – 09:30


The EPhEU campaign- Medicines to Ukraine working with Pharmacists Without Borders, Cafod and Caritas to organise the initiative
Dr Katarina Fehir Šola, European Association of Employed Community Pharmacists (EPhEU), Austria

09:30 – 10:00


The story of the initiative in Ukraine
Mr Mark Koziol, The Pharmacists’ Defence Association, UK

10:00 – 10:25   Panel discussion with the co-chairs, the previous speakers and:
Dr Catherine Duggan, CEO FIP
Mr Klaudiusz Gajewski, European Association of Employed Community Pharmacists (EPhEU), Austria
10:25 – 10:30   Conclusion by the co-chairs 

Learning Objectives

  1. Lessons-learned from the pandemic: Where do we go from here to make health care affordable and accessible?
  2. Commentary on innovations in care delivery including increased demand for virtual and home care accelerated by COVID-19
  3. Fostering a culture of health and well-being by support from pharmacy
  4. How to reach the most vulnerable patients, and fight health inequities – science, education and practice
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