C14 - Shared decision making: how do we ensure culturally appropriate information and services?



Dr Samira Shammas (FIP Vice Present for EMR, Jordan)


Cultural competency is a key strategy for reducing inequities in healthcare access and improving quality. Cultural competence is more than cultural awareness — it is the behaviours, attitudes and policies that come together to enable a system, agency or professionals to work effectively in cross-cultural situations. Developing and embedding cultural competence in community pharmacy services requires a sustained focus on knowledge, awareness, behaviour, skills and attitudes at all levels of service, including at the operational or administrative service level, pharmacist level, pharmacist-patient level and student-training level.
Pharmacists in culturally diverse regions must recognise the obligation to provide care to the healthcare consumer in a culturally safe and responsive manner that acknowledges and incorporates the importance of culture and cultural differences, the assessment of cross-cultural relations, the expansion of cultural knowledge, and the adaptation of services to meet culturally unique needs. Hurried, one-off consultations that are organised without direct input from communities and through community structures, do not work.


14:00 – 14:10      Introduction by the chair 
14:10 – 14:35


New pharmacist attributes necessary for effective patient counseling and education and introduces the audience to the concept of ”mentalizing”
Dr Charlotte Rossing, Danish College of Pharmacy Practice, Denmark

14:35 – 15:00


Learning to look through the patient’s lens: Approaches to patient-centered cultural care
Prof. Sally Arif, Midwestern, University Downers Grove, USA

15:00 – 15:20   Panel discussion and Q&A 
15:20 – 15:30


Conclusion by the chair 

Learning Objectives

  1. To explore the delivery of culturally appropriate health information and community pharmacy services during COVID-19
  2. To present evidence-based solutions to enhance shared decision-making and influence policy and practice, promoting relevant health behaviours and to advance participatory research methodologies for health behaviour change
Back to top